Less is more

True to the motto "The highest quality for highest enjoyment", the Roter Hahn quality products differ from conventional products. The products not only taste good, but are also produced entirely on South Tyrol's farms and marketed directly. The farming families are specialists in refinement. Excellent raw materials and proven processing methods guarantee you a real taste experience.

Class instead of mass

Small production quantities ensure perfect quality and form a tasty contrast to mass-produced food. The care of the farming families in the production of the products makes the difference. Production in small quantities from a family farm means for you that everything comes from one source and the farmers vouch for the fact that everything is done according to the desired quality criteria. The farms grow the raw materials themselves and follow every step from processing to sale. They therefore stand fully behind their products. A small quantity also means that automated and anonymous production, as we know it from large industrial companies, is not practised. In each product there is the manual work of the farming family, a lot of time, knowledge and love. The direct marketers work with proven production methods that require a lot of traditional knowledge and interest. Their own recipes and processing methods make their products unique and thus differ significantly from products produced in large industries. These are primarily products made without the use of colourings or artificial preservatives. So you get not only authentic products, but also products that meet clearly defined quality criteria.

Thanks to their small-scale farm structures, direct marketers can also focus on the sustainable management of their agricultural land and the species-appropriate keeping of their animals. The direct marketers' know-how, dedication and love for their products are crucial to the high quality.

The face behind the product

Another advantage of Roter Hahn quality products from the farmer is that all processes - from the raw material to the finished product - are transparent and traceable. With products bearing the "Roter Hahn" seal of quality, you know the people behind the products, you know where to visit them, you have the opportunity to learn all about their products and you can meet them on an equal footing. The direct exchange with the direct marketers gives you more proximity and confidence in farm food.