Roter Hahn quality products are characterized by gentle production as well as short transport routes and stand for mindful and regional agriculture. All this characterises sustainable food. But what exactly does sustainability mean in agricultural production?

The three pillars of sustainability

When we talk about sustainability, we mean thinking and acting with a long-term perspective, in which our present needs are met without depriving future generations of their livelihoods. Originally, the term "sustainability" comes from forestry. As early as 1713, Hans Carl Carlowitz advocated felling only as many trees as could grow back. Resources should therefore be used responsibly, in an environmentally compatible and socially responsible manner. The direct marketers of the " Roter Hahn" brand also attach great importance to this. They orient themselves with the production of their quality products at the three pillars of sustainability: ecological, economical and social.

Ecology

Already in the cultivation, the producers pay attention to environmentally-friendly methods and produce to the best of their knowledge and conscience. The raw materials are harvested seasonally and then gently processed into high-quality products.

In addition, the path of our quality products of the"Roter Hahn" brand from the producer to the consumer is not only honest and traceable, but can protect the environment and the climate through the short transport routes with a very good CO2 balance. The Roter Hahn direct marketers thus offer you sustainably healthy food and at the same time ensure biodiversity, the preservation of the countryside and a healthy environment.

Economy

Regional cycles support family farms in South Tyrol, contributing to the preservation of small-scale agriculture and regional diversity.

Roter Hahn direct marketers receive for their quality products the price they need to secure their existence. In this way, they not only create the basis for their own farming survival, but also for that of their children. Through direct marketing, they can achieve maximum added value on the farm and do not have to worry about a second job outside their farm. They can therefore concentrate fully on the quality of their products. They also make a valuable contribution to South Tyrolean tourism. Guests love unique and genuine farm products. So you too can take home and enjoy one or the other quality product as a souvenir of your vacation.  

Social

The farms are family-run, with each and every person on the farm helping to produce high-quality products. When the families then stand at the farmers' market and proudly present their products, expert discussions with other direct marketers do not go amiss. This not only strengthens cohesion within farming families, but also encourages exchange, motivation and diversity among farm businesses. In addition, in many cases the farmer's wife takes on a leading role in direct marketing. Farm women stand out through their skills in production and sales, enhancing the role of women in agriculture. But whether the products are produced by the farmer's wife or by the farmer, the direct contact with the consumer gives them an appreciation for their performance that they would never feel through any other form of marketing. This significantly strengthens the self-confidence of producers and gives them momentum and joy to produce only the best quality for you.