The quality products from the farmer of the "Roter Hahn" brand stand for transparency and the highest quality. The farm's own raw materials not only grow in harmony with nature, but are refined into high-quality products using traditional craftsmanship and the utmost care. The direct marketers produce under fixed quality guidelines and must undergo careful quality controls. This offers consumers the highest degree of security. The following criteria, among others, are decisive for the award of the "Roter Hahn" seal of quality:

At least 75% of the raw materials used for processing come directly from the company's own farm. A maximum of 25% can be purchased from another farm in South Tyrol.

The processing of the products takes place directly on the farm.

Every product bearing the "Roter Hahn" brand has passed a blind tasting by an independent expert commission.

The use of additives and auxiliary materials is precisely regulated. Raw materials and additives and adjuvants must be free of genetically modified organisms.

Only special gentle processes are used for preservation.

In addition, direct marketers undertake to hold all necessary sales licenses and to comply with all health requirements.